Well we’ve all been waiting for it and at last it is here.
The
National Mango Board's latest consumer
attitude and usage study.
According to the board, the study showed increases in mango movement, number of current purchasers, incidences of people eating mangoes plus higher consumer satisfaction.
The board exceeded its 2011 goals by influencing nearly 950 million consumers, generating a 117% increase in mango volume and working with more than five million foodservice professionals through foodservice publications and partnerships, according to a news release.
There’s still opportunity out there ! The results also showed 41 percent of consumers have never bought a mango! But the marketing board is taking an aggressive posture “We want to eliminate barriers of uncertainty about mangoes and encourage consumers to enjoy the benefits of the nutritious and tasty fruit.”
There is a mango in your future
I'm somehow thrilled that a National Mango Board exists. Someone has to do it!
ReplyDeleteAnytime is a good time for mangoes.
ReplyDelete