Since plastic is one of the major ingredient in vacuums, Electrolux is planning to harvest trashed plastic from the supplies now swirling in the oceans and use it in a new household vacuum cleaner. Electrolux’s green line of vacuums is currently 70% recycled plastic and lack of available recycled material is limiting their goal of 100 %.
The region from which the plastic in each vacuum comes will determine where the appliance will be sold. So vacuums made with Northern salvage will be available in the North. Nice touch.
Electrolux is recruiting trained volunteers to gather plastic, either by diving after it or scooping it up from waves, from a variety of locations in the Pacific, Indian Ocean, the Atlantic, the Mediterranean, and the Baltic and North Sea. Collection started in Sweden two days ago, according to Cecilia Nord, Vice President, Floor Care Environmental and Sustainability Affairs, Electrolux. Once enough plastic has been collected, Electrolux will press it together into a series of concept vacuum cleaners.
"Depending on what plastic we actually find, every vacuum cleaner will look unique," Nord says. "If we're in Sweden, the kind of garbage we'll get is from Northern Europe. When we're collecting plastic in Thailand it will look completely different. The vacuum cleaners will be a bit of a mosaic." from FastCompany
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