Monday, November 9, 2009

Coca-Cola ? Ask your AAFP family Doctor Or the Underground buskers! Updated below


This past May the Senate considered a possible tax on soda.President Obama was quoted as saying "It's an idea that we should be exploring.There's no doubt that our kids drink way too much soda. And every study that's been done about obesity shows that there is as high a correlation between increased soda consumption and obesity as just about anything else."
Michael Jacobson, executive director of the Center for Science in the Public Interest said at the time .
"Soda is clearly one of the most harmful products in the food supply, and it's something government should discourage the consumption of,"

The American Beverage Association the lobby group representing Coca-Cola ,Pepsi ,Kraft foods and other companies claimed the tax might hit lower-income people would be unfairly hit and would fail to change behavior.

In October the Coca-Cola company made a large six figure donation to the the American Academy of Family Physicians (AAFP) .To provide the development of “consumer education content on beverages and sweeteners,” The AAFP nationwide membership is 94,614. Vermont has 240 active physicians 84 student members.

The Huffington Post reports
Dr. Douglas Henley, executive vice president and CEO of the American Academy of Family Physicians, returned my call to contend, "We don't believe this consumer alliance impugns our integrity.Dr. Henley insisted that Coke's high six-figure grant will "enhance the content," that "Coke has nothing to do with writing the material" and that the AAFP has set up a "firewall" to prevent any conflict of interest. "...The development of content is evidence-based and not influenced by the funder [Coke]," he insisted.
.........."It's a disturbing trend throughout medicine... when medical organizations and researchers accept support from a [company] with a vested financial interest... in a product [such as Coke], drug or device," Dr. Blackburn, a University of Minnesota public health specialist and epidemiology professor, said in a phone interview. This means, he added, that "it's unlikely" that the academy will speak out against soda."

Live positively:Coca-Cola
"Our partnership [with AAFP and FamilyDoctor.org] will help provide Americans with credible information on beverages and enable consumers to make informed decisions about what they drink based on individual need.”
-- Dr. Rhona Applebaum
Vice President & Chief Scientific and Regulatory Officer
The Coca-Cola Company

If you can by a family doctors trade group certainly you can buy London's Underground buskers
A deal was struck withLondon underground to brand 33 busking pitches at Tube stations from November 30 to the New Year.
The Coca-Cola Great Britain spokeswoman said: "We are in discussions with London Underground about incentivising buskers and giving them the option to include festive songs in their repertoire during their set, which could include the 'Holidays Are Coming' tune from the Coca-Cola Christmas ad.
Currently, around 240 buskers perform at 21 central London Tube stations.

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